Lynette Odmark

Everybody says “the money is in the list”.  The email list, that is.

Why is that?  Can’t you just do direct selling on your website?  Sure you can.  But if you can build a list, you have an interested group of people to market to directly.

Getting your sales to convert takes a lot of work and, of course, you need traffic.  Sending traffic to your sales page might get a small conversion rate of about 1-2%.  But that means that 98-99% of your hard earned traffic goes away . . .  forever!

Hey, that’s just about EVERYBODY!  Now, if before they go, you have a way to capture their email address, you can start to build a list.  A very good list, because you know they are already interested enough that they clicked your link for more information.

Now this list we are building is quite an audience, because we already know they have a good interest in our topic or they wouldn’t have come this far by clicking thru.  That is why you never want to  just “buy” a list of emails.  So much better to build it one by one.

This kind of a targeted list will be much more likely to listen to what you have to say.  And capturing their email address will give you that chance to communicate with these people again and again.

It will be very important to build a good, warm relationship with these people, so they will come to like you, trust you, and even buy from you.  People buy from people they trust so this is something to strive for.  It takes time, don’t just pitch sales to them.

Just remember they are real people, like you and me.  Really talk to them and give them valuable information in your emails.  Even give them some free bonuses that also contain valuable information.  Make sure you’re not wasting their time with junk, but good stuff.

So, how do you go about building this list?  This is what I am learning in Alex Jeffreys’ coaching class right now.  He is definitely the go-to guy when it comes to building a list.  And he has put all this important information in an ebook that he will let me give you for free!

Click here on Alex Jeffreys’ List Building Book  for your free copy.

And I wish you all the best as we travel together down this road to online internet marketing.

This entry was posted on Friday, January 29th, 2010 at 4:02 pm and is filed under List Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.